Folder Virtual Communications
Know the Audience NetGen slides
Folder eMarketing Webmarketing Technical Continue into Linking from slides Continue into Paid Ads (Portals)
Continue into SEO 2013 inclusion of social media
Google World slides
Google generics
Good Adword and the rise of Pay per Click Continue Google generics
Folder Inbound Marketing
Intro to Web2.0 slides
consult as well references on wiki - facebook - linkedIn - pinterest
Inbound Marketing Strategies Inbound best cases: SIKA and online best business cases for conversion from unbounce
Business Tweets
consult as well reference on wiki
Folder Mobile
The Now factor - going mobile slides
read as well reference on wiki
Folder Augmented
Augmented Reality slides
Demonstration of AR
study as well reference on wiki
Trendwatching
What can we learn from a dutch Rockband on Digital Marketing Strategies?
Teaching, Assessment Methods & Learning strategies The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi and traditional PPT slides distributed to students memory sticks). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications.
Coursework – Marking Criteria Project: Your project work will me measured based on how well you handled an ICT project in a team in the time given. Your progress of work must be visible through the project wiki. Your final delivery should be done in a professional way using ICT technologies. Ensure that you provide enough references and document your decisions. Ensure that you have done enough research on all the distribution channels to provide evidence of active contribution. Your preformance can always as well be evaluated individually. In case the lecturer has serious doubts about your level of inclusion IMI may test your individual knowledge and inclusion of project work done and adjust your individual grading downwards
or
What can we learn from a dutch Rockband on Digital Marketing Strategies?
Why at all, what is different out there?
http://shifthappens.wikispaces.com/
Folder Virtual Communications
Know the Audience NetGen slides
Folder eMarketing
Webmarketing Technical
Continue into Linking from slides
Continue into Paid Ads (Portals)
Continue into SEO 2013 inclusion of social media
Google World slides
Google generics
Good Adword and the rise of Pay per Click
Continue Google generics
Folder Inbound Marketing
Intro to Web2.0 slides
consult as well references on wiki - facebook - linkedIn - pinterest
Inbound Marketing Strategies
Inbound best cases: SIKA and online best business cases for conversion from unbounce
Business Tweets
consult as well reference on wiki
Folder Mobile
The Now factor - going mobile slides
read as well reference on wiki
Folder Augmented
Augmented Reality slides
Demonstration of AR
study as well reference on wiki
Trendwatching
What can we learn from a dutch Rockband on Digital Marketing Strategies?
Teaching, Assessment Methods & Learning strategies
The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi and traditional PPT slides distributed to students memory sticks). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications.
Always take your working notebook to class
Availability of Unit Lecturers
You can reach me through email at lukas.o-ritzel@grenoble-em.com
Assessment methods, instruments and grading:
tba
Coursework – Marking Criteria
Project: Your project work will me measured based on how well you handled an ICT project in a team in the time given. Your progress of work must be visible through the project wiki. Your final delivery should be done in a professional way using ICT technologies. Ensure that you provide enough references and document your decisions. Ensure that you have done enough research on all the distribution channels to provide evidence of active contribution. Your preformance can always as well be evaluated individually. In case the lecturer has serious doubts about your level of inclusion IMI may test your individual knowledge and inclusion of project work done and adjust your individual grading downwards
the end is the beginning